I searched uggs australia "Discounted UGGs" and found hundreds of sites offering what they said were authentic UGG boots, including eBay and AliExpress.com. I ordered 7 pairs. Only 4 of the retailers actually charged my credit card and shipped the boots to me. 3 were mailed from China, including the pair from AliExpress. The 4th came from an eBay seller in California. The boots ranged in price from $100 - $190 with shipping. The cheapest boots were discounted 50 percent and the boots purchased on eBay were discounted 20 percent. I took the boots to UGG headquarters in Santa Barbara, California. The company is well aware of the counterfeit problem, and say they have taken legal action against 60,000 websites selling counterfeit products. Leah Evert-Burks, the company's director of Brand Protection, inspected them all. She said three of the four pairs were counterfeit, including all of the pairs shipped from China. Leah said that only the eBay pair was authentic. "We get lots of calls from parents after Christmas saying they've got a teenager in tears, that counterfeit boots were unknowingly purchased and wrapped under the tree," Evert-Burks said.
ï»¿Today, you can find Ugg boots in every mall in America. But it wasn't always that way. When he first started out, Brian Smith, the founder of Ugg Australia and author of "The Birth Of A Brand," knew that Uggs would catch on with Americans in the same way sheepskin boots had become popular in Australia, and he set out to sell them to all the major department stores. The problem?
No one was buying. Smith got the brand off the ground by appealing to surfers and selling to small surf shops, but once Ugg started gaining traction, he tried to jump into the mainstream market too quickly. "The product itself was just so good, I wanted it to be everywhere," he says. While his logic was on the right track â getting more people to see the product typically means more people will want to buy it, therefore increasing sales â Smith learned an important lesson about growth: You can't rush it. Before Smith could make Uggs appealing to mainstream consumers, he needed to dominate a niche market. Because he had originally created the boots to cater to the surf crowd, Smith decided to make Uggs ubiquitous with that small market first.
Footwear, in particular, is tough to manufacture. And name-brand shoes are also subject to the whims of the trendy more than, say, t-shirts or jeans. So L.L. Bean is essentially experiencing the same rush that shoes like Hush Puppies and Ugg have already endured. These historic companies were similarly caught off-guard when the same old thing they'd been selling for years suddenly became hot. Before 1992, Hush Puppies sold about 70,000 pairs of their brushed-suede loafers every year. "We did a poll that year to find out what people thought of the brand and our top three attributes were 'comfortable,' 'casual,' and 'not for me,'" says Jeff Lewis, a former vice president of marketing at Hush Puppies who worked there until 2003. But while most ugg fox fur short black people associated the shoes with their grandparents, a group of fashion-forward teenagers in New York's Soho neighborhood started buying Hush Puppies at thrift stores. Two years later, fashion designers such as John Bartlett and Anna Sui were using them in their runway shows. "It just took off as a kind of pre-viral campaign," says Lewis.
Welker played for the New England Patriots from 2007 to 2012, which means plenty of hangout time with Tom Brady. The quarterback completed hundreds of passes to the wide receiver during his time with New England, but apparently even Brady wasn't above Welker's antics. In a recent interview with ESPN the Magazine, the current Denver Broncos wideout revealed his favorite prank that he pulled on Brady. It's interesting, to say the least. We're not exactly sure how standing in the freezing cold wearing nothing but a jock strap and UGG boots qualifies as a "prank" on Brady, but hey, whatever works for Welker. Of course, his new quarterback, Peyton Manning, has endorsed a few products in his day, so maybe Welker's tale is a bit of foreshadowing for his next escapade. A hot search term each holiday shopping season is "UGG Deals." As the weather gets worse and teenagers write their letters to Santa, shoppers get desperate for a discount on the fuzzy and pricey footwear. But I found those searches can lead to counterfeiters who sell boots that the real UGG manufacturer says are made of inferior leather, synthetic lining and adhesive chemicals that aren't found in the authentic boots.